SEO and Marketing

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Marketing your business

Welcome to our think tank of articles to help you with
your various marketing needs for your business.

Things You Need To Know About SEO
Search engine optimization helps your small business appear on customers’ smartphones and computers when they’re making purchase decisions.

SEO Takes Time
This is probably the most important thing to know before using SEO practices to create a robust online presence. Any form of marketing, whether digital or traditional, takes a decent amount of time before you start to see results. You wouldn’t buy a spot on a billboard and expect every person who drives by it to immediately become a customer, would you? The same principle applies for getting traffic to your website.

SEO Requires Maintenance
Search engine optimization is an ongoing process that requires consistent maintenance. It is important to dedicate some time out of your schedule to maintain your online presence through customer reviews, social media and content. If you fall behind, it is possible for incorrect information to spread or new reviews to surface without your knowledge.

SEO & SEM Are Not the Same
While both processes share a similar goal to increase online visibility, it is important to know the difference between SEO and SEM when deciding on an online marketing practice for your business. SEO is the process of optimizing your website, social media accounts and online reputation to make your business more search engine friendly. Search engine marketing (SEM) goes beyond SEO to include methods such as PPC (pay per click) paid search advertising to guarantee you more search engine visitors.

Social Media Marketing