Voice Mail Marketing is the best non invasive way to get heard !
Watch this brief explainer video.
What is Ringless Voicemail?
Ringless voicemail (RVM) is a non-intrusive form of communication technology that helps makes outbound telemarketing, or cold-calling, a thing of the past. It is a business to consumer message delivery system that deposits a marketing sales message or recorded sales pitch into a voicemail box, without the phone ever ringing. Ringless voicemail is also referred to as voicemail marketing or voicemail drop.
How does it work?
Ringless voicemail direct access technology creates a landline-to-landline session directly to the telephone company’s voicemail server. There is no contact between the message provider and the subscriber because it is essentially a computer-to-computer communication, rather than a phone call from one subscriber to another. VOIP (voice over internet protocol) technology makes this possible. Essentially, it's two computers talking to one another. It’s an automated message going directly to the voicemail of a prospect - without interrupting them with a phone call. Clients of voice message drop systems typically have a secure voicemail box in which to record messages that are sent from a central server. Clients can create and record their own scripts, or use professionally-written and recorded versions, typically for an additional cost, depending on their provider. Once the message is recorded, it’s ready to be sent, and thousands of prospects or customers can be reached in a matter of minutes. RVM providers may also supply the phone lists, which can be geo-targeted or sorted by various demographic criteria in order to successfully target the campaign messaging.
How is it Used?
Voice message broadcasts can be used in a variety of ways, including:
• Follow-up to a direct mail or other marketing campaign
• Cold-calling potential customers
• Client retention and appreciation calls
• Mass delivery of a message from a company principal
• Mass dissemination of timely or critical information on short notice
• Voicemail marketing
• Follow-up to a direct mail or other marketing campaign
• Cold-calling potential customers
• Client retention and appreciation calls
• Mass delivery of a message from a company principal
• Mass dissemination of timely or critical information on short notice
• Voicemail marketing
Ringless Voicemail Advantages
There are several advantages to ringless voicemail, especially when compared with
cold-calling, which is interruptive and annoying to most consumers. With ringless
voicemail:
• There are no interruptions to annoy customers or prospects
• The recipient can listen to the message when it’s convenient
• More likely to reach the targeted prospect
• Eliminates the stress of cold calling
• Allows for professionally produced, customized messages
• RVM enjoys a 95% open and listen rate compared to 5% with voice broadcast
• Message length is not limited. Charges are by the drop, not the minute.
• A phone call is never made, so the recipient is not charged.
• Adds a personalized, human touch to mass marketing messages
RVM is an additional consumer touchpoint when included in a campaign with SMS (text
messaging) and other marketing tactics. Today, most people have cell phones and
voicemail, and 96% of them check their voicemail messages, making ringless voicemail
highly likely to generate inbound callbacks from consumers. This means that business
are only likely to talk to prospects who are interested in learning more about their
message.
A business can drop a targeted message into thousands of voicemail boxes in just
minutes. RVM works with both cellular and landlines - and the business is only charged
for messages that are successfully delivered.
cold-calling, which is interruptive and annoying to most consumers. With ringless
voicemail:
• There are no interruptions to annoy customers or prospects
• The recipient can listen to the message when it’s convenient
• More likely to reach the targeted prospect
• Eliminates the stress of cold calling
• Allows for professionally produced, customized messages
• RVM enjoys a 95% open and listen rate compared to 5% with voice broadcast
• Message length is not limited. Charges are by the drop, not the minute.
• A phone call is never made, so the recipient is not charged.
• Adds a personalized, human touch to mass marketing messages
RVM is an additional consumer touchpoint when included in a campaign with SMS (text
messaging) and other marketing tactics. Today, most people have cell phones and
voicemail, and 96% of them check their voicemail messages, making ringless voicemail
highly likely to generate inbound callbacks from consumers. This means that business
are only likely to talk to prospects who are interested in learning more about their
message.
A business can drop a targeted message into thousands of voicemail boxes in just
minutes. RVM works with both cellular and landlines - and the business is only charged
for messages that are successfully delivered.
What does it cost?
Providers of RVM services typically charge a rate of a few pennies (..10 - .30 cents) per successful message drop, plus a set-up fee. There is never a charge for attempted voice drops, only for completed successful voice drops. We have a variety of packages that vary depending on the industry.
Legal Regulations and Compliance
The Federal Communications Commission (FCC) defines ringless voicemail as an
“enhanced information service”, and has deliberately chosen not to regulate these
services.
Ringless voicemail uses direct access routing technology, meaning the message is
delivered through the interface of the local phone company’s software and its voicemail
system. It completely bypasses the phone, creating a direct session with a voicemail,
through the server. For this reason, ringless voicemail is not regulated by the FCC, and
is in fact completely TCPA, FCC and CRTC* compliant.
As the gear performing these discrete deliveries actually “lives” inside the telephone
network, Ringless Voicemail is not a dialer, and actually falls outside the scope of the
TCPA.
*Telephone Consumer Protection Act
Federal Communications Commission
“enhanced information service”, and has deliberately chosen not to regulate these
services.
Ringless voicemail uses direct access routing technology, meaning the message is
delivered through the interface of the local phone company’s software and its voicemail
system. It completely bypasses the phone, creating a direct session with a voicemail,
through the server. For this reason, ringless voicemail is not regulated by the FCC, and
is in fact completely TCPA, FCC and CRTC* compliant.
As the gear performing these discrete deliveries actually “lives” inside the telephone
network, Ringless Voicemail is not a dialer, and actually falls outside the scope of the
TCPA.
*Telephone Consumer Protection Act
Federal Communications Commission
Results
Most sales calls are interruptive, will go unanswered, and will end up in the recipient’s
voicemail. And cold-calling, according to the Harvard Business Review, doesn't work
90.9% of the time. With ringless voicemail drops, however, 96% of consumers will open
and listen to the voicemail message.
Open/Listen rates for mass messaging systems:
Email ad open rate 23%
Voice broadcast listen rate 39%
Live agent call listen rate 54%
SMS ad open rate 87%
Voicemail listen rate 96%
voicemail. And cold-calling, according to the Harvard Business Review, doesn't work
90.9% of the time. With ringless voicemail drops, however, 96% of consumers will open
and listen to the voicemail message.
Open/Listen rates for mass messaging systems:
Email ad open rate 23%
Voice broadcast listen rate 39%
Live agent call listen rate 54%
SMS ad open rate 87%
Voicemail listen rate 96%
This method of marketing can be used in many methods. Whether it is business to consumer or business to business in just about any niche! |
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Call to speak with someone now to get more details
at 706-590-2650 or send us a message below and we will get back to you.
at 706-590-2650 or send us a message below and we will get back to you.
